-    Find out the aspects that have an effect on the sales of each product group and their comparative significance.
-    Select an estimation process or technique that suits the best for the job.
-    You need to confirm the purpose of using the forecasts.
-    Assess the functioning and revise sales forecast from time to time.
-    Properly evaluate the collected information.
-    Put into use the estimated review into company operations.
-    Verify and cross-check the deductions that came up from the analyses.
-    Separate the different products of the company into uniform groups.
-    Create assumptions on those aspects of business process which cannot be calculated or forecasted.
-    Collect all the required information that is available.

The market analysis segment of the business plan gives you a complete market assessment showing the true picture of the environment and also finds out whether the present market would support the business or not. This is a very useful section where you get to know about your business thoroughly including the customers, their various attributes like their financial position, their distinctiveness and the most common things they are expected to buy from your business. The manner in which this process describes and analyses your target market that itself determines the status of the product or service which would fulfill their need to maximize the sales.

The marketing plan involved in a market analysis includes the following list of things.

•    The customer analysis – It includes the necessary details of all the potential customers, the volume and structure of the customer base, the growth efficiency and the analysis on target market.
•    Pricing strategy- You can even set the price of the products or services depending on the demand of the product, cost plus pricing and price in the market of competition. It also makes use of the inventive pricing systems like the elastic pricing, market browsing and penetration pricing.
•    Promotion plan – It is the way by which you communicate with the customers and tells them about the essence of the products and try and convince them to buy them. This would also help you to identify the potential customers who would be ready to use your products or services.

The potential market: It the number of total buyers who would be interested to buy products from your business. It is something when you sell some products over the internet and the only mode of payment is credit card, the potential market includes everyone who owns a credit card and is interested to purchase products online through this particular website.